An AI-generated brand commercial depicting the "origin" of the Toys "R" Us founder — one of the first brand films made with Sora.
A commercial project for the Toys "R" Us brand, produced with a creative agency using OpenAI's Sora. It drew significant public attention and criticism, including over the quality of the generated faces and animation and broader questions about the ethics of AI-made advertising.
Historically important as the first big brand spot made with Sora, but the uncanny-valley faces really haven't aged well even by the standards of that era.
Judge it as a piece of advertising history rather than a short film and it's fascinating. Also just an efficient watch at 66 seconds.